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Software Engineer. Founded Legend Software. Acquired in 22 months. Read the story:


More CPU cores. More GPU cores. More memory. New designs.

Mac renders from Apple’s website

Apple Silicon Has Been a Long Time Coming

These are exciting times for the Mac. Long overdue for a historic product line within shouting distance of its 40th anniversary. I was just starting out on my software engineering journey when the team of Mac pirates in Bandley 3 unveiled their treasure to the world in January 1984 with a 30-second Super Bowl commercial that has undeniably echoed through time more than the game that was played that day (the Raiders defeated the Washington Football Team, 38–9). …


The Epic v. Apple trial sheds light on the App Store’s origin

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On October 17, 2007, Steve Jobs announced Apple’s intention to allow third-party apps on the iPhone. It was a decision that catapulted the iPhone into becoming the most successful product of all time. But Jobs’ announcement came 10 months after the iPhone launch at MacWorld 2007, which begs the question, when did he decide to pursue an App Store strategy? Was Jobs prescient enough to anticipate the need for the App Store or was he forced to acquiesce to insistent calls for an official SDK?

It’s an interesting question made more interesting by the conflicting answers provided by Stephen Silver’s…


Apple’s next big innovation has been hiding in plain sight.

Image from Apple’s Spring Loaded Event

For years analysts and pundits have bemoaned Apple’s inability to deliver another technological leap forward that rivals the iPhone. The stories tend to follow the same basic formula, praise the revenue generated by the iPhone and complain about Apple’s lack of innovation compared to the years when Steve Jobs was running the company.

When the iPad was announced, Time derided it as “just a scaled-up iPhone”. Bloomberg’s response to the Apple Watch was “Who needs one?”. Perhaps worst of all was Ars Technica’s damning with faint praise for AirPods, calling them “fine wireless headphones for a certain type of person”.


The latest Apple rumors say that a more powerful Mac mini is under development

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Back in January, I made the case for a pro-version of the Mac mini in “Get Ready for the Mac mini Pro”. The story was inspired by Mark Gurman’s reporting in Bloomberg that Apple was working on a half-sized Mac Pro. Why I thought, would Apple so quickly undertake a major redesign of the 2019 Mac Pro, a niche computer it had all but abandoned after painting itself into a thermal corner with the 2013 “trash can” Mac Pro? …


Will common sense win out in the naming of Apple silicon?

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Back in December, I took issue with Rene Ritchie’s YouTube video 8GB vs 16GB for M1 Mac — The TRUTH About RAM!. In the video, Ritchie recommends that anyone who can “possibly afford it” upgrade their M1 Macs to 16GB. Which, essentially means everyone. I’ve had my 8GB M1 Mac Mini since its early November release and I’ve never once wished that I had purchased the $200 memory upgrade.

I took issue with Ritchie’s advice because it was based solely on the conventional wisdom that you can never have enough RAM, and failed to give enough weight to the potential…


What will Apple do with 50 billion transistors?

Source: IBM News Room

During the 24-inch iMac announcement at last month’s Spring Loaded Event, Apple acknowledged that the Mac’s industrial design had stagnated, laying the blame squarely on Intel’s inability to deliver more efficient CPUs. After SVP of Hardware Engineering John Ternus announced that Apple was introducing the first Mac “built from the ground up around M1”, Mac Product Manager Colleen Novielli delivered the following:

With every generation, iMac has moved closer to our vision to make the computer disappear. And while we’ve had the same great design for several years, we haven’t had the technology to take the next big step. Until…


How Apple improved upon the Intel playbook

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The biggest disappointment at Apple’s “Spring Loaded” event was the non-arrival of the next Apple silicon chip. But while it was a letdown, it wasn’t a cause for any concern. In fact, the launch of the new 24-inch iMac and iPad Pro, both using last year’s M1 SoC, brought Apple’s silicon strategy further into focus.

Back to the Future of Intel

When Robert Noyce and Gordon Moore left Fairchild Semiconductor to found Intel in 1968, they focused on SRAM and DRAM memory chips for over a decade. It wasn’t until IBM selected Intel’s 8088 microprocessor in 1981, for the IBM PC, that Intel switched its focus…


Thank you, Steve Wozniak. Thank you, Steve Jobs.

The Apple II Plus¹

There’s a scene in Apollo 13 where Tom Hanks, who starred as astronaut Jim Lovell, describes how phosphorescent algae saved him from having to ditch his F-2H Banshee in the ocean:

I’m thinking about ditching in the ocean and I look down there and in the darkness, there’s this green trail, it’s like a long carpet that just laid out right beneath me. It was the algae. It was that phosphorescent stuff that gets churned up in the wake of a big ship and it was just leading me home. If my…


Thoughts on Apple’s underloaded spring event

My guess about the new iMac design wasn’t too far off | Image courtesy of author

In What Invitations Tell Us About Apple Events, I relayed how John Gruber believes that the slogans from Apple Event invitations provide the best clues as to what Apple will announce, with the most straightforward interpretations being the correct ones. The most obvious interpretation of the “Spring Loaded” slogan for the April 20th event was that it is currently spring, and the event would be loaded with new Apple products. And yes, Apple made seven announcements during the event: Apple Card, Apple Podcasts, purple iPhone, AirTags, Apple TV 4K, 24-inch M1 iMac, and M1 iPad Pro, which certainly sounds loaded…


Apple is on its way to becoming the leading PC vendor

The best Macs are yet to come | Image courtesy of author

In Apple’s Not So Secret Plan for Mac Dominance, I wrote that recent and upcoming advances to the Mac platform will lead to a surge in Mac sales that will catapult Apple into becoming the leading PC vendor for the first time in its 45 year history. IDC’s estimate of worldwide PC shipments for the first quarter of 2021, as reported by AppleInsider, makes it clear that Apple’s plan, while still in its early stages, is already working:

Apple’s Mac is continuing to see a surge in growth, with the company shipping more than double the number of units in…

Dan Hansen

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