Published in Mac O’Clock·Jun 23Intel 4 Closes the Gap on Apple SiliconIntel is refusing to go quietly into that good night. — Back in the summer of 2008, Intel was riding high as it celebrated the 40th anniversary of its founding by industry pioneers Robert Noyce and Gordon Moore. The company had more than twice the market share of any other microchip manufacturer and accounted for over 80% of global microprocessor revenue…Apple5 min read
Published in Mac O’Clock·Jun 1A New Mac Will Headline WWDC and It’s Not the MacBook AirApple is going back to the future with an all-new MacBook — Seventeen years ago, at WWDC 2005, Apple leapt into the future when Steve Jobs announced the transition from the PowerPC to Intel processors. Eleven months later Apple completed its transition to Intel-based laptops with the all-new, entry-level MacBook. …Apple3 min read
Published in Mac O’Clock·May 1Get Ready For a Repeat of The Mac Studio Launch at WWDCApple’s next Mac launch will confound the MacBook Air rumors — In the month leading up to Apple’s spring event, the rumor mill was fixated on a potential update to the Mac mini. On February 12th, Macworld predicted the arrival of a “souped-up Mac mini”. On February 17th, Notebookcheck speculated that Apple would release a “Mac mini Pro”. …Apple4 min read
Published in Mac O’Clock·Apr 17Goodbye 13-Inch MacBook Pro. Hello Entry-Level MacBookThe latest Apple leaks lead to only one logical conclusion — This week’s report from Bloomberg’s Mark Gurman has Apple testing a new “entry-level MacBook Pro with an M2 chip, codenamed J493”. That statement brought to mind what Luke Skywalker said to Kylo Ren in The Last Jedi on the barren mineral planet Crait, “Amazing. Every word of what you just…Apple5 min read
Published in Mac O’Clock·Apr 10Will the M2 MacBook Air be More Portable or More Powerful?A tale of two MacBooks — It’s just over a month since Apple launched the M1 Ultra. You know, “the world’s most powerful chip for a personal computer.” With 114 billion transistors and the groundbreaking UltraFusion architecture. That was nice, but what’s next?¹ Based on the latest rumors, it appears to be the M2 MacBook Air…Apple4 min read
Published in Mac O’Clock·Apr 9Apple’s Sales Numbers Have Heated Up as Macs Have Cooled DownApple silicon has launched the Mac past its Intel-based thermal ceiling — If I asked you to pinpoint the Mac’s thermal nadir, you might say it occurred when Apple released the “Trash Can” Mac Pro in 2013. …Apple6 min read
Published in Mac O’Clock·Apr 4Apple’s Studio Display May Get An iPhone Price CutApple’s external monitors will likely follow the Cook Doctrine — It took Apple 3,884 days to replace the Thunderbolt Display with the Studio Display. Hell, for 2,084 of those days the company sold no consumer-oriented external monitors at all (the Thunderbolt Display was discontinued in June 2016). …Apple4 min read
Published in Mac O’Clock·Apr 2The Apple Studio Display Reviews Are WrongIt really is the Apple consumer display we’ve been waiting for — If I hadn’t placed an order for the Studio Display just minutes after Apple’s March 8th event I’d still be awaiting its arrival (The delivery dates on Apple’s website are currently up to 10 weeks out depending on the stand you choose). That would leave me reading the reviews and…Apple6 min read
Published in Mac O’Clock·Mar 20Apple Studio Display Review: The Wait Is OverFirst impressions after upgrading from a 4K monitor — I’ve been waiting for Apple to launch a new consumer-grade monitor ever since my Thunderbolt Display stopped working five years ago (Apple discontinued the Thunderbolt Display in June 2016). So I wasted no time, gifting myself Apple’s new Studio Display just minutes after it was announced during the company’s Peek…Mac6 min read
Published in Mac O’Clock·Mar 12Apple’s Studio Display Saves The DayFinally, an Apple external monitor for mere mortals. — I hadn’t been expecting any significant product announcements at Apple’s Peek Performance event. A new iPhone SE. A new iPad Air. Maybe a new Mac. Yawn. I even wrote a story last month about how disappointing this event would likely be. …Apple5 min read
