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Software Engineer. Founded Legend Software. Acquired in 22 months. Read the story:


How Apple improved upon the Intel playbook

Image courtesy of author

The biggest disappointment at Apple’s “Spring Loaded” event was the non-arrival of the next Apple silicon chip. But while it was a letdown, it wasn’t a cause for any concern. In fact, the launch of the new 24-inch iMac and iPad Pro, both using last year’s M1 SoC, brought Apple’s silicon strategy further into focus.

Back to the Future of Intel

When Robert Noyce and Gordon Moore left Fairchild Semiconductor to found Intel in 1968, they focused on SRAM and DRAM memory chips for over a decade. It wasn’t until IBM selected Intel’s 8088 microprocessor in 1981, for the IBM PC, that Intel switched its focus…


Thank you, Steve Wozniak. Thank you, Steve Jobs.

The Apple II Plus¹

There’s a scene in Apollo 13 where Tom Hanks, who starred as astronaut Jim Lovell, describes how phosphorescent algae saved him from having to ditch his F-2H Banshee in the ocean:

I’m thinking about ditching in the ocean and I look down there and in the darkness, there’s this green trail, it’s like a long carpet that just laid out right beneath me. It was the algae. It was that phosphorescent stuff that gets churned up in the wake of a big ship and it was just leading me home. If my…


Thoughts on Apple’s underloaded spring event

My guess about the new iMac design wasn’t too far off | Image courtesy of author

In What Invitations Tell Us About Apple Events, I relayed how John Gruber believes that the slogans from Apple Event invitations provide the best clues as to what Apple will announce, with the most straightforward interpretations being the correct ones. The most obvious interpretation of the “Spring Loaded” slogan for the April 20th event was that it is currently spring, and the event would be loaded with new Apple products. And yes, Apple made seven announcements during the event: Apple Card, Apple Podcasts, purple iPhone, AirTags, Apple TV 4K, 24-inch M1 iMac, and M1 iPad Pro, which certainly sounds loaded…


Apple is on its way to becoming the leading PC vendor

The best Macs are yet to come | Image courtesy of author

In Apple’s Not So Secret Plan for Mac Dominance, I wrote that recent and upcoming advances to the Mac platform will lead to a surge in Mac sales that will catapult Apple into becoming the leading PC vendor for the first time in its 45 year history. IDC’s estimate of worldwide PC shipments for the first quarter of 2021, as reported by AppleInsider, makes it clear that Apple’s plan, while still in its early stages, is already working:

Apple’s Mac is continuing to see a surge in growth, with the company shipping more than double the number of units in…


Sometimes a screen is just a screen. Sometimes it’s not.

Recent WWDC invitations

At the start of last week’s ‘Toaster Fridgey’ episode of The Talk Show, John Gruber, and Renee Ritchie went full Apple Kremlinology on the meaning of the WWDC 2021 invitation’s glasses-wearing Memoji:

John: People are going bananas, thinking that the fact that they’re all wearing glasses and that you see bits of software reflected in the glasses, is that it’s a hint that the AR glasses announcement might be coming at WWDC. To which I say, maybe? ... So what do you think, you think glasses are coming?

Renee: …it still feels really early to me, so I wonder if…


The possibilities of Apple silicon-fueled hardware designs are limitless

A recent patent hints that Apple may be working on a pocket-sized Mac.

With the second phase of the Mac transition to Apple silicon expected this spring, there’s even more anticipation than usual for the next Apple event (Leaker Jon Prosser pledged to shave his eyebrows if Apple didn’t hold an event on March 23rd. They didn’t. He did). Accordingly, there have been numerous leaks about what to expect. Bloomberg reported in January that the new iMac will have a design similar to Apple’s Pro Display XDR monitor and that a new version of the Mac Pro will be half the size of the current model.


Apple silicon is just the next step in Apple’s multi-year initiative.

In PCs Have Always Been More Capable Than Macs. Until Now. I wrote that Apple silicon finally gives the Mac a significant hardware advantage over Windows-Intel (Wintel) PCs and predicted that it will lead to increased market share for the Mac. After decades of Wintel PCs owning the traditional PC market, it might seem impossible for the Mac to stage a comeback. But not only is it possible, it’s already begun:

In the fourth quarter of 2020, Apple sold 6.9 million Macs. That’s over a million more Macs than Apple has sold in any previous quarter. …

Intel’s Get Real Go PC campaign — Intel


Intel can waste time creating straw men, but it needs to deliver on its processor roadmap.

Intel’s ‘Get Real Go PC’ campaign focuses on some of the ways that PCs provide more capabilities than the initial Apple silicon Macs:

Concept for Apple silicon iMac | Image courtesy of author


Or at least, what we think we know.

If you’ve ever thought that Apple analysts like Ming-Chi Kuo and Bloomberg’s Mark Gurman are making it up as they go along, last week’s news that Apple has filed a lawsuit against a former employee for leaking trade secrets shows that at least some members of the Apple rumor industry have direct pipelines into the company. With that said, let’s review the latest rumors.

Event Date

Back in October, Jon Prosser reported that there would be an Apple event held on March 16th, however, that was contradicted in a tweet by Mark Gurman. With Gurman not altogether ruling out a March event…

Close-up of M1 Mac mini | Image courtesy of author


When in doubt, trust the process.

When Apple announced the Mac’s transition to its custom silicon during the 2020 Worldwide Developers Conference it promised “industry-leading performance” with plans to “ship the first Mac with Apple silicon by the end of the year and complete the transition in about two years.” But instead of one new Mac, Apple shipped three: a new MacBook Air, 13-inch MacBook Pro, and Mac mini, all with the same Apple silicon M1 SoC. The reviews for these new Macs readily affirmed Apple’s performance claims:

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